A man has two dogs, a black one and a white one.
On average the dogs are gray.
Therefore, we do not believe in average.
SON, founded in Hamburg in 2009,
is a creative agency which focuses on
conception, advertising, editorial and design.
We at SON are people with a variety of
competencies, characters and stories.
We work for a variety of customers.
None of them is average. No employee. No customer.
This is why we believe in personalities.
What we do
Point of Sale
How we do it
01. Design ideas to life.
02. Create concepts made-to-measure.
03. Target media to score.
04. Publish advertising to sell.
05. Change common to unique.
06. Communicate eye-to-eye.
07. Lead strategies to goal.
08. Turn complicated into simple.
09. Push good to great.
10. Break rules to avoid average.